m-pat 2019 > POSTER & PR VIDEO
The poster of the 4th M-PAT Classical Music Festival focuses on the concept of getting deeper and deeper into the world of classical music and clarifying that image. The classic musical instrument is used as a representative image to clearly show the nature of the festival. Three instruments representing strings, woodwinds, and brass, and the characters of the MAPO Performing Arts & Tourism Festival are represented graphically in one symbolic image. The graphic symbolizes the image of many performances over two months that are organized together to form the M-PAT festival. The individual elements of instruments and letters refer to each such performance, and the image that looks like a musical instrument was designed to represent the festival itself. The intent was also for the musical instruments to represent performances, and characters to represent citizens who enjoy performances. It is also meant to show the purpose of hosting the festival. The brown color is used throughout to convey the mature and deep image of the festival. The warmth, weight, and stability of the brown color blend with the graphics for a vintage, stable depth. The overall layout is also relaxed and comfortable. In order to properly show the purpose of the festival and to convey information clearly and concisely, we have laid out the margins appropriately and made the layout according to the overall plan.