m-pat 2019 > ARCHIVE
The festival, which began in 2015 as Mapo Performing Arts & Tourism Festival (M-PAT), became the present M-PAT Classical Music Festival after the 2nd festival in 2017. The classical genre is world's common culture language which has been loved by many people for a long time and has contributed to enriching the existing Mapo-gu's festival genre which consist of conventional music, local culture, interdisciplinary art and broadcast art. In addition, classic is a pure art genre which received a favorable reputation for achieving a new paradigm of classical music festival by publicly implementing various cultural feasts through classical music. Celebrating the age of 1.6 million foreign tourists visiting Mapo-gu, the third M-PAT Classical Music Festival will enhance the brand value of the city of Mapo as well as transforming into live performance halls such as Rolling Hall, Hana Tour V Hall, and West Bridge, which are around Hongdae area. In addition, Korea's well-known tourist's spots by foreigners such as the Park Avenue, Han River and Bunk Guest House into classical concert halls. We aim to change the paradigm of Mapo-gu tourism from shopping-oriented to cultural arts experience based tourism through cultural arts by holding a special Fam-tour in Mapo Oil Tank Culture Park, which used to be a warehouse storing oil in the past now rebuilt as a multi-cultural complex. In order to create tourism brands through performing arts, the 3rd M-PAT Classical Music Festival 2018 combined with domestic tourist products by connecting with the EG shuttle bus and inviting officials from hotels, opera package products, incentive packages, and Seoul International Travel Mart. Moreover, we actively utilized foreign tourist resources such as the Guesthouse Association, the Hotel Representative Committee, Mapo-gu Tourist Information Center, Embassies of each country and Association of Foreigners in Korea.
The 3rd M-PAT Classical Music Festival 2018, following from the previous year, produced the outdoor opera for the first time from a local government through Sangam World Cup Park Waterside Special Stage. Based on the know-how of planning and producing the opera
The 3rd M-PAT Classical Music Festival is planned to be a massive urban classical music festival with total of 70 performances by 48 classical groups and 439 artists. In addition, the festival is receiving high expectations outside the area because it is a festival hosted through attracting external funds to cover full expense as government subsidy and tourism fund. The 3rd M-PAT Classical Music Festival 2018 will rediscover various places in Mapo-gu through festivals, transform Mapo-gu tourist paradigm from shopping and food into performances and festivals. At the same time, we will continue to improve the brand value of global art cultural city Mapo through planning a classical program that fosters the promising prospect classical musicians as well as providing the classical music where any Mapo-gu resident can enjoy easily and providing elegant global contents to foreign tourists through the sensation of classical music which is echoed throughout Mapo-gu.